Privacy Policy

Effective Date: Sept 17, 2025

Last Updated: Sept 17, 2025

Rational Gardening (“we,” “our,” “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, applications, and services (together, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information depending on your subscription level.

Personal Identifiers: First and last name, email address. A user may opt-in for garden event text messages, in which case we will collect and store your phone number for this purpose.
Account Information: Username, subscription level, and preferences.
Communications: Records of your interactions with us, including email and optional SMS communications.
Location Information: Garden location, collected as latitude and longitude, is required for our gardening software. You can provide this in direct or indirect ways. You many optionally provide your zip code for regional releases.
Metadata: We collect browser and device information, including browser type, version, device model, operating system, and related technical details. Additional metadata includes IP address, geographic location (as determined by your IP address), and time stamp (date and time) as automatically collected when you interact with our Services.

2. How We Use Your Information

We use your information for purposes including:

To operate, maintain, and secure our website and services.
To analyze trends and usage patterns to improve functionality.
To personalize gardening recommendations and property-specific features.
To detect and prevent fraudulent, abusive, or unlawful activity, such as bots and spam.
To send you promotional emails about products, services, and events (you may opt out at any time).
To send you text message notifications (only with your prior consent).
To comply with legal obligations and enforce our Terms and Conditions and our Disclaimer.

3. How We Share Your Information

We do not sell your personal information. We may share information as follows:

Service Providers: With vendors who perform services on our behalf (e.g., hosting, email/SMS delivery, analytics).
Legal Compliance: When required by law, regulation, or valid legal process.
Business Transfers: In connection with a merger, acquisition, or sale of assets.

4. Your Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA/CPRA), including:

Right to Know: Request details about the personal information we collect and how we use it.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: We do not sell your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, email us at privacy@rationalgardening.com.

5. Email & SMS Marketing

Email: We comply with the CAN-SPAM Act. You may unsubscribe from promotional emails at any time using the link provided in the email.
SMS: By opting in, you consent to receive recurring text messages. Message and data rates may apply. You can reply “STOP” to unsubscribe. We comply with the Telephone Consumer Protection Act (TCPA).

6. Data Retention

We retain your information as long as needed to provide the Services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

7. Security

We use industry-standard security measures to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have collected information from a child, contact us immediately at privacy@rationalgardening.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date.
For material changes that affect how we use or share your personal information, we may also notify you by email or other direct communication, in addition to posting the update on our website.

10. Contact Us

If you have any questions about this Privacy Policy, contact us at:
Rational Gardening
116 South Grant Street
STE 110-185
Roseville, CA 95678
Email: privacy@rationalgardening.com